1 Oct 2007
Forever New Orleans
Pam and I just returned from New Orleans where Pam was co-chair of the Sustainable Brands ‘07 Conference. I joined Pam for the last few days for some much needed rest and relaxation. New Orleans is an amazing place and served as a poignant backdrop for this inaugural event which featured industry leaders such as Aveda, BP, GE and Wal-Mart. It’s exciting to see corporations supporting sustainable business models. My employer, IBM is also a leader in this space with the Big Green Initiative. The conference even included some energy offsets for the air travel.
Forever New Orleans … Forever New Orleans … Forever New Orleans.
Powerful words symbolizing the rebirth of a city. Rising from the waters, New Orleans serves notice to the world that we need to change our ways, both as individuals and as a society. The New Orleanian spirit reminds us, as a popular local tee-shirt says, that “soul is waterproof”.
Our stay in New Orleans was amazing and although the rebuilding of New Orleans is still ongoing, everyone should consider taking the opportunity to (re)visit the crescent city, partake of the food and music, and help the recovery of this American gem.
Bon Voyage, Jay
